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| Direct Marketing |
Brochures and Catalogs
A brochure can be a compelling visual tool in an organization’s marketing and communications strategy. The right brochure can inspire a current or prospective customer to make a purchase, provide program information for a prospective client, or recruit a new volunteer. If you have a product or service to sell, let us develop a comprehensive brochure or catalog specifically for your target audience. Services may include, but not limited to:
- Copywriting
- Product pagination
- Layout/design
- Print production
- Mailing and distribution
Flyers and Postcards
Need help generating leads? We can provide you with a cost-effective solution to attract and market to new leads with eye-popping postcards and flyers that will be sure to get your prospects' attention. Services may include, but not limited to:
- Mailing list rental
- Copywriting/call to action
- Graphic design
- Print production
- Mailing service management
- Tracking and analysis
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Reporting of results
Print/Digital Ads
Want to place a print ad in a magazine or newspaper? Or a button ad for a website? These vehicles are best utilized for branding strategies and some direct response campaigns. Print Advertising offers several benefits: good reach and frequency, can handle complicated propositions, reaches consumers in a receptive context and can be very targeted. We can create just one ad or an entire series. Services may include, but not limited to:
- Concept
- Copywriting
- Design
- Layout
Email Marketing
Email marketing can be extremely effective if executed properly. Emails can be used to enhance the relationship with current or previous customers, encourage customer loyalty and repeat business,
acquire new customers or convince current customers to purchase something immediately, You can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
Database Marketing Analysis
What's the ideal offer or message for each market segment? Need to segment your database, but not sure how to start? We can help you analyze your database marketing campaigns and improve your conversion rates. We can analyze your campaigns by industry, lead status, customer demographics or any other grouping, then drill in to find the best-performing campaigns. Services may include:
- In-depth analysis of your database
- Analysis of your campaign results
- Segment Proposal
- Messaging concepts
Social Media
Social media is all about creating communities. We can help you create a social media presence, build your community, and get your community to actually do something to make your marketing more effective, and incentivize buying. Social media goals may include:
- Increase brand awareness
- Build authority
- Learn more about your target audience
- Gain inbound links
- Educate and inform customers
- Improve customer service
- Monitor brand reputation